March 30, 2023

The Indian activewear brands to add to cart – VOGUE India

Ochre Athletica, launched in October last year, has a similar story. Co-founded by athletes Radhika Shanker and Aditi Kakkar, the idea for the brand took shape following their dead ends to find activewear that could keep up with their rigorous training demands. “We have tried almost all prominent brands in the past decade of our high-impact training. Most wear out within 6 months, are not squat-proof and lack conscious materials in their composition, ” says  Kakkar who is the national-level weightlifter and CrossFit athlete. They identified waistbands that roll down clumsily, thin fabrics, and dearth of fresh colours and styles as the particular common issues faced simply by women like them. “One big focus is standardised sizing with regard to India. Comfort is another big factor regarding us. We make  soft and comfortable clothes that you aren’t itching to tear off right after the workout, ” adds Shanker, who is a professional footballer.  

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Barre-to-bar styles  

The result is homegrown manufacturers built on the pillars of high-performing fabrics, consistent sizing plus crossfit-to-café styles. “Our customers have a fitness mindset, but don’t necessarily always see themselves as sports-centric. They  participate in an active lifestyle, but are not defined by it, ” says Chandak. “So we  provide them distilled head-to-toe gear which is timeless, design-driven and functional. ”  With the growing need for comfort-driven, occasion-agnostic clothing, these brands are also working upon styles that will can  easily transition from your Pilates class to a coffee shop. Silvertraq’s fun  tie-dye leggings and sports bra sets are an example, as are Pace Active’s functional-meets-fashionable styles. Aastey and Spirit Animal are all about size-inclusivity, with the latter’s size chart running up to 6XL. Kica has won the favour of  Shilpa Shetty Kundra , Kosha is made intended for the yogini in you, and Milind Soman’s fair trade brand name Deivee will be all regarding sustainable materials.  

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