Once upon a time, there used to be a handful of oversized T-shirts, a few track pants, and a pair of “sports shoes” relegated to an obscure corner of a man’s wardrobe that would occasionally make a good appearance for a visit in order to the gym or some sporting activity. Not anymore. The millennial man is all about work-life balance. With fitness being an integral part of his everyday life and routine, traditional gym gear doesn’t cut it anymore. With more and more men including different types of physical activities in their daily regimen, presently there has been a growing demand for versatile garments that are comfortable, functional, and can adapt to perform across actions.
Celebrity fashion stylist Eshaa Amiin credits the growing health consciousness among Indians as a key factor that will has led to the increase in demand for activewear. “Activities like aerobics, swimming, cycling, running, yoga, and various dance forms havenow become a part of the average Indian’s existence. There is a rise in health and wellness expenditure amongst Indian consumers, which has contributed to the particular segment’s growth, and activewear fits the bill since it is a combination of trendy sportswear plus relaxed apparel. ” The particular need with regard to multipurpose clothing that can be worn to exercise as well as post it, is one of the major reasons why men’s activewear in India is burgeoning and constantly evolving. Amiin further adds, “All in all, the particular activewear category fits well with a major consumer demographic of Indian — the millennial consumer — who is always looking regarding an option that fills the particular gap between sportswear and trendy clothes, helping them switch effortlessly between work and workout. ”
“When it started way back, the brands only catered to basics in activewear. Now we have tremendous quality, range of products — catering to all categories of health and fitness and sport as nicely, ” states Sanaa A Khan, Head of Styling — Catalogue & Creative at Ajio. Today’s customers want to streamline their wardrobes, and activewear apparel ticks more than one box and offers multifunctional clothing that will can be worn to exercise within and also carry out everyday routines. Khan, too, attributes versatility as one of the primary factors intended for its rapidly increasing popularity. HRX, one of India’s first and most popular homegrown activewear manufacturers, has understood the Indian consumer’s requirements, while offering the diverse variety of activewear clothes. Pallavi Barman, business head at HRX, believes, “The fine line between activewear and streetwear has turn out to be fuzzy, especially with the Gen Z, who are very comfortable living in activewear. ” This is exactly why, along with the basics, HRX’s latest collection offers matching sets, loungewear, jackets to get layering, tees with colour accents, everyday functionals, plus quirky accessories. “We have also incorporated deep crotch shorts pertaining to mobility, and muscle t-shirts using panelled tracks to enhance the overall look for males, ” Barman adds.
Whether you’re looking for stylish clothing meant for online meetings or comfy pieces to relax at home, or you want clothes that you may wear in order to workout before heading for lunch, we share our picks of the best homegrown brands plus their absolute must-have items.
If there is a homegrown brand that will took the concept of performance and harnessed it into innovation and technology-led activewear wear, it will be Zymrat. The brand’s 1st IP product, SuperSilva Tees, has sustainable silver ion technology designed for permanent odour removal. The particular Centurion T-shirt is the brand’s lightest offering yet, plus weighs around just 100 grams. It is made using the particular jacquard fabric, sporting dual patterns just for faster sweat-wicking and quick drying. One of the brand’s bestsellers, the Breathe-In Shorts, is usually lightweight, breathable, and highly durable. The brand provides a blend of activewear and workwear that is definitely comfortable to stay in for a prolonged period.
Launched in 2019, Baller Athletik is already supplying kits in order to key players in the IPL, the ISL, Pro Kabaddi, and even Olympians. This is India’s first and only activewear brand making performance clothing infused with a bioceramic mineral matrix, which helps capture naturally emitted FIR (Far Infrared) energy from the body plus gives it back to you. The wearable technology quality of the clothing helps improve movement, flexibility, and stability, and provides active muscle recovery whilst you rest. Combining innovative technology with smart design, the brand believes in providing versatile clothing that can be dressed up or down, and can work as the particular main piece for a good AM to PM look. The brand is also known for its aesthetic athleisure, including signature zip jackets and lounge joggers in order to relax post- workout and enhance blood circulation and enhance sleep.
Van Huesen’s Flex
Newly launched sub-brand associated with Van Heusen, Flex stands for fashion plus functionality. The range offers new-age-high-fashion- meets-athletics-performance clothes crafted for modern-day professionals. The brand has technologies like antimicrobial to keep smell out, easy dry that prevents sweating and dries quickly, ergonomic design, material with high stretchability and durability and innovative “reflect technology” along with reflective elements that glow in the dark. Products come in sizes S to XXL, and range from essential workout items like Tee shirts and shorts to outdoor jackets and joggers, sweatshirts, plus track trousers.
Looking for vibrant coloured activewear that makes a statement inside and outside a fitness center? Meet Athflex. The brand name offers everything from bright solids in order to soft pastels, and uses state-of-art style and fabrics to provide the best within activewear, sports, and casual clothing. They have pants exclusively with regard to running, jogging, cycling, plus weightlifting, and a designated winter collection and adventure sports activities collection. One of their stand-out products may be the bright color stingers, which can be worn for any workout session and can be styled casually as well, and the Flex On 2. 0 T-shirts which can be designed to get a day-to-night occasion.
Fitkin’s mantra is: from walk to work plus from function to exercise, the journey needs in order to be seamlessly smooth, and should motivate you to go the extra mile, break your own record, and celebrate every little achievement. The brand’s premium activewear offers Training Tank sleeveless hoodies, sports overcoats, slim fit track jeans, textured and pattern Tee shirts and graphic tank tops, suitable regarding training, running, and wearing activity.
Specialising in performance activewear apparel, HideIt provides boundless clothing that will can become worn throughout the day. With utmost attention paid to comfort, durability, plus style, the particular clothes are usually made from sweat-wicking and anti-odour fabric to help keep you dry and move fast. The particular brand feels that movement should end up being unrestricted, and it reflects in the clothing. Fashionable and practical, Hidelt pieces can be worn through a HIIT session to a brunch to some weekend getaway.